Ugg: Staples launches germophobia campaign (bad); includes images of mites they think are “germs” (idiotic)

Yes, Staples to the rescue.  They will protect us all from the germs all over our offices.  And – kindly – they will sell us all sorts of germ killing materials.  Oh – and they will do this by making excessively germophobic claims about germs in our offices.  And even better – they will use images of mites (or some kind of arthropod) as an example of the germs in our world that we need to kill.

Here is an image from their campaign:

Here is a video from their campaign too – also with mites as germs.

I feel so much safer knowing that a company that does not know the difference between an ANIMAL and bacteria is out there protecting us.

Want to learn more about this brilliant campaign.  See:

• Staples Advantage Canada | New Staples Advantage campaign battles office bacteria!.
• http://www.staplesadvantage.ca/germs/
• http://youtu.be/TYz3PHyatik